Gabay: sex education for students, parents, and teachers.

Gabay explored how students, parents, and teachers could find support within one sex-education app. Each audience needed a different starting point, with learning activities for students, guidance for parents, and resources for teachers.

For the Diliman Solutions Challenge, I designed the concept, brand, personas, onboarding, app screens, and pitch deck. The work covered English and Filipino entry points and a prototype for each audience, with business and technical input from my teammates.

I owned the concept’s design end to end, from branding and personas to onboarding, app screens, and the pitch deck. The concept gave each audience its own entry point. Students could explore learning activities, parents could follow a child’s development, and teachers could find resources. English and Filipino onboarding made language part of that first choice.

The student prototype paired courses with a Quiz Battle, alongside a chatbot and clinic directory. The parent and teacher paths addressed different needs through a development tracker and teaching resources. I designed the three paths within one brand, with a developer checking technical feasibility and a business teammate shaping the business model and pitch.

Gabay placed in the Top 5 of the Diliman Solutions Challenge 2023. The output included the brand, audience-specific onboarding, app prototypes, and pitch deck.

A shared identity gave the concept continuity, while the separate audience paths made room for different kinds of support. Learning outcomes and ongoing use would need to be evaluated beyond the competition prototype.